Appcinking

Appcinking builds native iOS and Android applications from custom code, a practice it has run for more than ten years across clients in America, Europe, and Asia. The group formed specifically around mobile app development rather than branching into it from a broader digital practice, and its developer team is organized by specialty area rather than working as generalists across every project.

Gamification is one of the areas Appcinking singles out as a focus, applied within the same custom native development process used for standard app builds. Once an app is built, an internal department handles testing separately from the development team, and finished apps are integrated with Google Analytics from the outset and published to Google Play and the Apple App Store. Appcinking also hosts apps after launch on its own servers rather than requiring clients to source hosting elsewhere, and it offers guidance on financing options such as grants or subsidies for app projects.

The agency counts strategic alliances with Google, iOS, PayPal, and Universidad Politécnica de Madrid among its partnerships. Its portfolio spans more than 50 apps built for over 30 clients located in different countries, work carried out under a model the group describes as pioneering in iOS and Android development. That combination of native programming, in-house testing, and post-launch hosting keeps the build, QA, and store-release stages under one roof.