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Erick Gaona works as an independent SEO consultant in Mexico, serving local and international clients for more than a decade. The practice covers the full range of search work: audits that identify what's holding a site back, keyword research to find terms worth targeting, and technical fixes aimed at site speed and crawl efficiency.

Beyond the technical side, the work extends into SEO content creation and link building, connecting a client's site to others across the web. E-commerce is a specific focus, with strategic audits offered for online stores looking ahead to 2026 planning cycles. Alongside SEO, the consultancy also touches web design and Google Ads, giving clients a consultant who can address search visibility from multiple angles rather than SEO in isolation.