Operating from Alcoi in Alicante since 2012, APPYWEB works across both B2B and B2C marketing, framing its messaging differently for each: connecting and closing for business buyers, and building repeat preference for consumer brands. More than 20 employees now work across strategy, design, and development, and the agency holds an A+ rating from the BBB.
Services run from technical SEO and PPC campaign management to website design and development handled through in-house frontend and backend teams, extending to native iOS and Android builds. Artificial intelligence is applied to automate and optimize marketing processes rather than offered as a separate service. In 2025, APPYWEB received a 15,000-euro grant under the EMPYME program from the Conselleria de Innovación, Industria, Comercio y Turismo, which the company has put toward consolidating its business project.