ARCA

ARCA is an independent advertising agency based in Barcelona, working with a focus on creative diversity. Its approach centers on a simple idea: to improve, simplify.

That philosophy shaped the campaign for the launch of the Simon 270 series, built around the value of simplicity. The messaging framed the product around an everyday moment — installing a switch or outlet — showing how something as simple as that connects a home, with the line "la 270 te simplifica la vida" anchoring the campaign's core idea.