Arco Publicidad is an independent advertising agency based in San Juan, Puerto Rico, with more than 20 years in the business. Described as a proudly Puerto Rican team, the agency builds its work around strategy-driven creativity and collaboration, operating out of facilities designed to inspire that collaborative process.
Services span the full arc of a campaign: market research, brand strategy and positioning, concept development, and creative concepting and production. Arco Publicidad runs integrated 360° campaigns alongside media planning and buying, aiming for efficient media buying practices, and extends into digital advertising, influencer and creator collaborations, and media relations approached with an emphasis on socially responsible PR. An in-house production venture supports execution of creative work, while campaign metrics and client services round out how engagements are managed from concept through delivery.