Arena Strategy Group

Arena Strategy Group works out of Madison and Green Bay, Wisconsin, handling grassroots mobilization, public affairs, and public relations for clients in multiple Midwestern states. Mark Graul founded the firm in 2007 and continues to oversee its government affairs, grassroots advocacy, and public relations operations. Client rosters have included Fortune 10 corporations alongside well-known national and regional non-profits.

Work centers on coalition building, grassroots and grasstops contact development, online advocacy, media outreach, and government affairs, including Wisconsin lobbying. The firm has built and managed coalitions across sectors and has coordinated and executed advocacy campaigns since its founding, combining public relations counsel with direct legislative and grassroots engagement for organizations navigating public policy issues in the region.