Arketi Group

Arketi Group works exclusively with B2B technology companies, serving both challenger brands looking to break through and established businesses looking to sharpen their story. Based in Atlanta, the firm builds its work around an integrated model that combines marketing and public relations practices rather than treating them as separate disciplines, on the premise that campaigns land harder when messaging, media outreach, and brand positioning move together.

Services cover the range from media relations, press releases, and newsroom management to thought leadership PR and corporate communications, paired with brand strategy, visual identity, messaging and voice, and brand guidelines. This combination lets Arketi take a client from foundational brand definition through to the press and analyst relationships that carry a B2B technology story to market. The firm has also surveyed more than 110 marketing, communications, and PR leaders as part of its ongoing research into industry practice, and it sponsors technology and marketing associations as part of its involvement in the B2B community it serves.