Arnold Boston

Arnold works across creative concepting, brand campaigns, and media planning for clients that range from insurers to quick-service restaurants to spirits brands. One insurance client moved from the country's fifth-largest to its second-largest under work with the agency, and the agency counts inventing the character Flo among its output. It has also held a long-standing relationship with Jack Daniel's, working with the brand before it carried the name recognition it has today.

The agency runs a full in-house production studio built around what it calls an "instant content" model: clients can request creative and see it produced and released within a few days rather than the longer timelines typical of outside production. That capability sits alongside media planning and buying, programmatic display and video, out-of-home media, audio and podcast advertising, sponsorships and partnerships, and brand strategy and positioning work, giving Arnold control over both the idea and the turnaround.

The agency's track record includes creating the original Dollar Menu for McDonald's, putting CBD into a burger and selling it on 4/20, and staging a stunt that placed 1,200 body bags on display on January 30, 2000. It helped an eight-year-old athlete announce his retirement from sports live on ESPN and has a writing credit on an episode of Modern Family. Arnold is headquartered in a former department store building in Boston, a detail it points to alongside its description of itself as having international fame paired with Boston humility, and as a place built for brave ideas.