Array

Array works with consumer product companies across tools and hardware, housewares, food and beverage, apparel and sporting goods, and B2B, shaping how products get named, packaged, and sold. Founded in 2004 by Eric, who started the company from his basement, the agency has grown into a shop built around the full arc of bringing a product to market rather than a single deliverable.

Services span product strategy and research, brand positioning, packaging and identity design, industrial design, merchandising, and launch advertising, with brand guidelines built to carry a look across every touchpoint. Wooster Brush turned to Array for a new package design, and the agency was involved in every stage of developing the SWOPT brand, from strategy through the visual system that would need to sell the product on shelf. The work is organized around giving everyone involved a complete, thorough background on a product before design or packaging decisions get made, so strategy, packaging, and marketing stay connected rather than handled as separate handoffs.