Founded in 2007 by branding consultant Scott Silverman, Articulated Brands is a Los Angeles agency built around what it calls Message-Centric Branding®. Silverman, described as a brand strategist, copywriter, and self-proclaimed company naming nut, works directly with small businesses and startups, often functioning as an outsourced Chief Branding Officer and copywriter rather than a traditional agency team.
Services center on brand strategy and positioning, naming, messaging and voice, brand guidelines, and rebranding. The agency reports more than 500 completed projects and organizes its work around four communication specialties, reflecting a focus on language and positioning over broader marketing execution.