Ask Phill

Ask Phill focuses on moving mid-market and enterprise brands onto Shopify Plus, with more than 200 stores launched over 10+ years by a team of 60+ specialists. As a Shopify Plus Platinum Partner working across Europe, the agency has built a client base spanning fashion, lifestyle, and beauty, with cases including American Eagle, FonQ, Keune, Veloretti, and Naked CPH.

Work spans commerce strategy, migrations, and integrations, covering the full arc from strategy and design through development and retention. Services include Shopify and Shopify Plus development, site migrations, frontend and backend build-out, UX research, conversion-focused design, and email and SMS programs aimed at repeat purchasing rather than one-off sales. Large-scale replatforms and rebuilds sit at the core of the practice, with customization handled at scale for brands outgrowing their existing setup.

Migrations carry particular emphasis: the agency treats SEO preservation as one of the highest-risk, most overlooked parts of any replatform, and points to a record of moving 200+ brands onto Shopify without material SEO loss. That focus reflects the agency's positioning as a migration specialist first, built around helping brands move faster and run smoother on Shopify Plus once the platform switch is complete.