Athletics

Athletics describes itself as a brand innovation studio that helps clients design their place in the world. Designers, strategists, and technologists on staff partner with industry leaders across sectors, taking on work for organizations as varied as Salesforce, Nike, Google Chrome, Amazon Design, the New Museum, MoMA, and Soccer.com.

The studio organizes its work around four specialties: brand strategy, identity systems, digital experiences, and next-gen innovation. A combined team of strategists, designers, UX specialists, and creative technologists works across these areas, operating from the premise that valuable brands carry deeper meaning, ingenuity, and real-world functionality, with everything produced built to scale.

Project titles from the client roster point to the range of work: "Into the Agentic Era" for Salesforce, "Everything Soccer" for Soccer.com, "New Art New Ideas" for the New Museum, "Productivity, meet Individuality" for Google Chrome, "Reigniting the team's spirit" for Nike, "School & Teacher Programs" for MoMA, and "Designing from Every Perspective" for Amazon Design. Together they span brand campaigns, digital product work, and program-level identity design for cultural and consumer institutions alike.