Audacy

Rue Beauregard in Paris has housed Audacy since 2003, where a consulting team works across digital, marketing, communication and, more recently, AI advisory. Client sectors center on health, law, finance, consulting and the public sector, alongside professions libérales, entrepreneurs, TPE-PME and institutional organizations.

Design thinking and lean startup methods anchor the agency's process, applied through workshops such as a full week of design thinking sessions run for a client. Health-sector clients receive the fullest service stack: communication strategy and branding, website creation or redesign, user-centered SEO, social media and newsletter deployment, and AI-focused coaching. Other sectors draw on UX research, heuristic evaluation, usability testing, data audits and UX/UI redesigns of existing digital interfaces, with website builds paired with ongoing community management and SEO/SXO optimization.

Among documented projects, Audacy carried out a complete, user-centered redesign of cegid.com, the global site for the Cegid group, preceded by data and UX audits that fed into the interface overhaul. That sequence, audit first and redesign second, reflects how the agency structures its conversion-focused design work: usability testing and heuristic review inform the UX/UI changes rather than sitting apart from them. In health communication specifically, branding and content strategy run alongside the technical SEO and UX groundwork needed for a client's website and social channels, treating these as connected pieces of one engagement rather than separate deliverables.