b2me Tourism Marketing

b2me Tourism Marketing specializes in providing tailored marketing solutions for the tourism industry. Led by Mike Newman, who has over 25 years of experience in the travel trade, the company focuses on helping businesses engage effectively with both UK and international tourism markets. They offer a range of services including travel trade engagement, bespoke sales and product training missions, and tourism marketing strategy.

The agency delivers value through its innovative tools like Travel Trade Ready, a product auditing and analysis platform, and Instant Expert, a marketing material approach for product developers. These services are designed to enhance the skills of clients, enabling them to confidently engage with the travel trade. b2me also offers both online and face-to-face services, ensuring flexibility and accessibility for their clients.

b2me has worked with notable clients such as VisitAberdeenshire and Destination Bristol, providing workshops and training that have led to successful outcomes like increased bookings and improved market positioning. Their approach is hands-on, acting as an extension of their clients' teams to provide impartial and objective advice.