Back Bar USA specializes in brand development and marketing within the hospitality, beer, wine, and spirits industries. Founded by Tim Haughinberry, the agency leverages over 35 years of experience to offer consulting services that focus on brand strategy, growth, and innovation. As an LGBTQ-owned business, Back Bar USA emphasizes diversity and community involvement.
The agency provides a range of services including brand development, on-premises marketing, and beverage program management. They work closely with clients to identify needs, provide solutions, and ensure successful partnerships, particularly in boutique hotels, gaming resorts, nightlife, and fine-dining segments.
Back Bar USA is recognized for its expertise in creating award-winning beverage programs and has a proven track record in the industry. The agency also supports future business leaders through initiatives like the Back Bar USA Scholarship Program for students in the UNLV Hospitality Management Program.