Baldwin&

Raleigh, North Carolina, United States

Creating clarity through strategy, branding, and social engagement

Baldwin& helps brands define their identity by creating clarity out of chaos. They work with a diverse range of clients, including Gaia Herbs, Murphy’s Naturals, and Volvo Trucks, to deliver strategic and creative solutions. Their approach involves a mix of strategy, branding, and social engagement to ensure brands resonate with their audiences.

The agency offers a variety of services such as strategy, branding, social media, and merchandising. They are known for their creative campaigns and have worked on projects like Shibumi Beach and Long John Silver’s. Baldwin& is committed to delivering real results, even humorously claiming a 'fake certification' in the science of 'What’s That??'.

Located in Raleigh, NC, Baldwin& invites potential clients and employees to join their unique team. They emphasize a collaborative and creative work environment, encouraging a mix of interests from cake-baking to motorcycle-building. Their office serves as a hub for innovation and community building.

12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

About this agency on Agency List

Baldwin& holds an Agency List Score of 97 out of 100.

That score is higher than 98% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Baldwin& in September 2026, reading 6 pages published on baldwinand.com.

The score reflects what Baldwin& had published by that date; anything published since has not been read.

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