Bapple

Bapple is a Sydney-based UX and UI design agency with more than 18 years of experience across sectors as varied as eCommerce, Finance, Government, Industrial, Education and Health & Medical. Rather than working in a single vertical, the studio moves between public-sector projects and commercial ones, applying the same research-led design process to each.

Work typically starts with researching usability and users before moving into design and prototyping, then service and customer experience (CX) design. Because parent company webqem integrates development, marketing, SEO and hosting, Bapple's design output connects directly into build and quality assurance rather than stopping at handoff, and into ongoing marketing and SEO work once a site or product is live.

Project examples include custom UX and website design for the NSW Crime Commission, an Australian government agency, and UX, CRO, web design and development for Expatland, a visa and expat relocation services company. A charity had two websites built by Bapple in 2020, and another client credits the agency with helping build ecommerce functionality into an existing product gallery. Across these engagements, the throughline is research and usability testing feeding into prototypes and information architecture, with conversion rate optimisation applied where commercial performance is the goal.