Barefoot Creative

Kitchener, Ontario, Canada

Campaign-based digital marketing and CRM tools built for nonprofit fundraising

Barefoot Creative builds campaign-based marketing programs that pair digital tactics with traditional channels, drawing on more than 25 years of experience. The agency's work centers on organizations that need fundraising support, particularly nonprofits looking for coordinated digital and direct mail outreach alongside a CRM built for donor management.

Services span social media and search ads, SEO, website design and development, email marketing, and custom software development. A creative team handles brand work, fundraising content, and direct mail products, while a separate digital team manages social ads, Google search, and SEO campaigns aimed at engaging and motivating a client's audience. The two functions work together so that creative messaging and paid/organic digital efforts reinforce each other within a single campaign structure.

Barefoot Creative also develops and maintains two flagship products: Barefoot Web, a content management system, and Donor Builder, a CRM built specifically for nonprofit donor tracking and fundraising needs. Clients working with the agency get access to these proprietary tools alongside the agency's marketing services, rather than relying solely on third-party platforms. This combination of custom-built CMS and CRM infrastructure with hands-on campaign execution reflects the agency's focus on fundraising-driven digital marketing for nonprofit organizations.

5
SERVICES

Capabilities

Services

What these services involve

Content Marketing
Content strategy and production designed to attract and convert audiences.
Email Marketing
Email campaigns and lifecycle flows to retain and convert customers.
Marketing Automation
Automated customer journeys across email, CRM, and marketing tools.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

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