Base&Co

Paris, Île-de-France, France

Data-driven lead generation for B2B and B2C marketing

Base&Co specializes in creating bespoke digital marketing campaigns that are tailored to meet specific KPIs for both B2B and B2C clients. Utilizing their proprietary platform, Baztrack, they enable clients to track the performance of their campaigns in real-time, ensuring transparency and effectiveness.

The agency focuses on generating qualified leads across various sectors, including energy and business services. By identifying and activating relevant decision-makers, Base&Co maximizes performance through a data-driven approach. Their expertise extends to both B2C and B2B markets, ensuring a broad strategy for lead generation.

Base&Co has established itself as a trusted acquisition partner, collaborating with prominent clients such as Edenred, GRDF, EDF ENR, and Viessmann. Their ability to structure marketing journeys and ensure quality web distribution on a premium network highlights their commitment to delivering exceptional results.

21
YEARS IN BUSINESS
1
SERVICES

Capabilities

Services

What these services involve

Google Ads Management
Google Ads Management for ppc advertising buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
2005 (21 years)

About this agency on Agency List

Base&Co holds an Agency List Score of 54 out of 100.

That score is higher than 12% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Base&Co in September 2026, reading 5 pages published on baseandco.com.

The score reflects what Base&Co had published by that date; anything published since has not been read.

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