Based

based is a boutique advertising agency located in Katowice, Poland, specializing in making overlooked brands famous. They focus on building brand fame as a strategic business investment, emphasizing the importance of being memorable and distinctive in the market.

The agency offers a comprehensive range of services including strategy and positioning, creative production, media planning and automation, and measurement and analytics. They integrate these services to ensure that every aspect of a campaign works towards making a brand famous, rather than just optimizing for short-term metrics.

based has worked with clients across various industries, including B2B tech, DTC and eCommerce, and heavy industry and manufacturing. Their approach is to find the truth about a brand, create memorable creative content, and place it where the audience pays attention, all while providing measurable proof of success.