BASIC/DEPT®

BASIC/DEPT® is a global branding and digital design agency that focuses on transforming brands and culture through the intersection of design, data, and technology. With a presence in multiple locations worldwide, the agency collaborates with ambitious brands to build products, services, and eCommerce experiences that align cultural values with company value.

The agency offers a range of services including strategy, brand experience, digital experience, content, and technology. They specialize in creating digital products and services that drive commerce and shape culture, offering capabilities such as customer research, journey mapping, experience strategy, and full-stack development. Their approach is centered on clarity and creativity, ensuring that the work they produce is both easy to understand and impossible to ignore.

BASIC/DEPT® has partnered with notable brands such as Google, KFC, and Patagonia, providing services that include eCommerce experience design, digital transformation, and brand visual identity reimagining. Their work has been recognized with numerous awards, including multiple Webby Awards, highlighting their impact and influence in the digital branding and design industry.