Bassett & Bassett operates as a communication management and counseling firm with a global presence, including locations in Detroit, Pune, and Beirut. The agency emphasizes the importance of understanding human behavior in communication, aiming to create meaningful connections between clients and their audiences.
The firm offers a range of services including strategic integrated communication planning, branding and marketing, public relations, media relations, and digital strategies. They utilize a proprietary Strategic Communication Management Plan to provide clients with clear pathways to achieve their goals, leveraging over 200 years of collective experience.
Bassett & Bassett has been involved in significant projects such as guiding a city pension system through the Detroit bankruptcy and rebranding a psychiatric hospital. Their approach combines traditional communication arts with modern behavioral sciences to deliver effective and tailored communication solutions.