Bear Icebox Communications

Chicago, Illinois, United States

PR and media relations for B2B industries

Bear Icebox Communications specializes in delivering comprehensive public relations services tailored for B2B clients in the technology, e-commerce, and commercial real estate sectors. The agency excels in media relations, influencer relations, and thought leadership, ensuring that clients' brand reputations are effectively managed and enhanced. With a focus on strategic communication, they offer services such as podcast relations, media training, and content creation to meet diverse client needs.

The agency's team is adept at securing placements in over 250 Tier 1 media outlets, demonstrating their capability to elevate client visibility and influence. Their approach is rooted in a deep understanding of the media landscape, allowing them to craft compelling narratives that resonate with target audiences. This expertise is supported by a leadership team with extensive experience, including Bob Spoerl as CEO & President, Susan Stoga as Senior Strategist, DeAnna Spoerl as Chief Brand Officer, and Sean Wille as Vice President.

Bear Icebox Communications is committed to fostering strong relationships with clients and media partners alike. Their dedication to delivering on promises and achieving measurable outcomes has established them as a trusted partner for businesses looking to enhance their public presence and drive engagement. By leveraging their industry knowledge and strategic insights, they help clients navigate the complexities of modern communication challenges effectively.

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SERVICES

Capabilities

Services

What these services involve

Media Relations
Media Relations for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.
Thought Leadership PR
Thought Leadership PR for pr and communications buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
11-50 people

About this agency on Agency List

Bear Icebox Communications holds an Agency List Score of 96 out of 100.

That score is higher than 87% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Bear Icebox Communications in September 2026, reading 5 pages published on bearicebox.com.

The score reflects what Bear Icebox Communications had published by that date; anything published since has not been read.

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