Bellweather

Bellweather is a creative agency that specializes in transforming legacy brands within the nonprofit, healthcare, and travel sectors. They focus on expanding and diversifying audiences by capturing key market segments such as women, people of color, and Gen Z. The agency is wholly owned and operated by people of color and women, representing a small percentage of creative agencies globally.

Bellweather offers a range of services including brand identity, campaign strategy, content development, and website development. Their integrated approach combines research, strategy, and creative execution to ensure culturally relevant and inclusively designed solutions. They emphasize multilingual campaigns and have experience in crafting content that resonates across various cultural backgrounds and languages.

The agency has worked on notable projects such as the 'New York City – Welcoming the World' campaign, which garnered over 400 million impressions globally. Their work has led to significant increases in organic traffic for clients like GoBreck.com and NYCgo.com. Bellweather's commitment to diversity and inclusion is evident in their approach to brand storytelling and audience engagement.