Better

Middlesbrough, Teesside, United Kingdom

Strategic branding for ambitious consumer goods and technology brands

Better is a strategic brand agency that has been enhancing brand distinctiveness and effectiveness since 2008. They focus on creating meaningful brand identities by combining big thinking, meticulous craft, and custom-built AI tools. Their approach is straightforward and aims to make brands more distinctive and impactful.

The agency offers a range of services including brand strategy, visual identity, and rebranding. They work across various sectors such as consumer goods, technology, manufacturing, and maritime, helping brands grow through strategic identity and digital solutions. Better is known for its ability to blend creativity with business goals, delivering value through a meticulous and direct approach.

Notable projects include rebranding efforts for companies like Jacksons, Metador, and Freddie's Flowers. They have also been involved in cultural and regional branding initiatives, such as the Rochdale Creates project and the Tees Valley Rebrand, showcasing their versatility and commitment to driving progress across different industries.

18
YEARS IN BUSINESS
12
SERVICES

Capabilities

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Founded
2008 (18 years)

About this agency on Agency List

Better holds an Agency List Score of 97 out of 100.

That score is higher than 98% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Better in September 2026, reading 7 pages published on better.agency.

The score reflects what Better had published by that date; anything published since has not been read.

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