BN Branding

Bend, Oregon, United States

Brand strategy, naming, and identity work for golf, food, medical, and travel brands

Based in Bend, Oregon, BN Branding works on brand strategy, naming, and identity design for clients in the golf industry, food brands, medical practices, and travel and tourism. Owner John Furgurson works as writer and brand strategist, alongside Sr. Art Director Matt Montagne and web developer Erik Zetterberg.

Services span brand strategy and positioning, naming, visual identity, messaging, and content written for sales, ads, and websites. The firm treats branding as a strategic function rather than a marketing add-on, with strategy itself approached as a creative exercise.

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SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
1-10 people

About this agency on Agency List

BN Branding holds an Agency List Score of 73 out of 100.

That score is higher than 49% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed BN Branding in September 2026, reading 9 pages published on bnbranding.com.

The score reflects what BN Branding had published by that date; anything published since has not been read.

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