BoardActive specializes in connecting mobile app users with brands through location-based messaging. Founded by Doug Pittman, the company emerged from the outdoor advertising sector, aiming to solve the challenge of engaging with advertisements in real-time. Their platform, BrandDrop®, offers a self-service solution that leverages first-party data to enhance customer experiences.
The company provides tools for geofencing, audience segmentation, and personalized mobile push notifications. These services help brands engage users based on their location and behavior, driving foot traffic and increasing sales. BoardActive's patented VisualMatic® technology allows consumers to interact with visuals using their mobile devices, offering precise information and offers.
BoardActive serves various industries, including retail, media, travel, and finance, by delivering relevant mobile communications. Their team, led by Doug Pittman, includes experts in technology and marketing, ensuring robust support for their clients' engagement strategies.