Boomm B2B Marketing

Boomm B2B Marketing works with companies across foodservice, manufacturing, technology, packaging, business services, and industrial machinery and components, aiming to make a client's brand the obvious choice at each stage of the B2B customer journey. Based in Oak Brook, IL, the agency builds its work around understanding what a client's customers actually value before recommending where to spend budget or attention.

That process starts with discovering and defining customer value, then identifying targets and opportunities and developing strategies built on those findings. Boomm tracks customer online activity to see how prospects move through the funnel, then applies content marketing, SEO, and social media optimization to reach them. Inbound and outbound channels are combined with marketing automation technology to keep campaigns running and prospects moving toward a sale.

Specific deliverables include national and international media buys, covering strategic planning, media placement, and results reporting for clients that need coverage across multiple markets. Boomm also conducts surveys and studies to help clients read the industry landscape they're competing in, and builds inbound marketing campaigns designed to move prospects through the sales funnel into customers. On the production side, the agency designs, writes, and launches email campaigns using practices meant to get messages opened rather than deleted, and builds websites that pair SEO strategy with design and content intended to draw in target audiences rather than general traffic.