AGENCY LIST

BORN

Lexington, Kentucky, United States
Visit ideasareborn.com

Crafts strategic branding and design for impactful brand connections

BORN is a strategic branding, design, and advertising agency that focuses on crafting strategies, identities, and experiences to connect great brands with people. The agency is driven by a passionate group of creative minds who are brand-focused, design-led, and strategically driven.

BORN creates powerful and emotional connections between brands and consumers across physical, digital, and environmental landscapes. Their services include positioning, branding, design, marketing, advertising, and events/environments. They follow a process of research, planning, creation, and evaluation to ensure all work has relevance and rationale.

The agency has worked on projects for notable clients such as Lexmark, Horse Country, Double Barrel Honey, UK HealthCare, and BPM Lumber, showcasing their expertise in advertising, identity and packaging design, and sales kit design.

8
YEARS IN BUSINESS
8
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Brand Guidelines
Brand Guidelines for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Brand Strategy and Positioning
Brand Strategy and Positioning for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Launch and Rollout
Launch and Rollout for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Messaging and Voice
Messaging and Voice for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Founded
2018 (8 years)

About this agency on Agency List

BORN holds an Agency List Score of 53 out of 100.

That score is higher than 11% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed BORN in September 2026, reading 9 pages published on ideasareborn.com.

The score reflects what BORN had published by that date; anything published since has not been read.

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