Both. People & Comms.

Madrid, Madrid, Spain

Enhances cultural evolution and employer branding for purposeful brands.

Both. People & Comms. is the culture division of Newlink, focusing on amplifying engagement and evolving organizational culture. They specialize in creating meaningful connections that inspire individuals and drive brands with purpose.

Their core services include cultural evolution, employer branding, leadership, sustainability, and employee experience. Both. People & Comms. tailors their strategies to align with the values of each organization, ensuring a coherent and impactful approach.

As a B-Certified Corporation since 2025, they are committed to responsible business practices that generate positive impacts on people, organizations, and the planet. Their notable projects include collaborations with COIB, Adevinta, and Ferrer.

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