Boys + Girls

Dublin, Dublin City, Ireland

Creative campaigns and daring simplicity for effective brand growth

Boys + Girls is recognized as Ireland's most effective creative agency, emphasizing the power of great creative work to drive business growth. Founded in 2009, the agency operates with a philosophy of 'Great work works,' focusing on delivering business-building campaigns for a diverse range of clients.

The agency offers a variety of services, including creative concepting and production, brand campaigns, and experiential activations. Their approach, termed 'Daring Simplicity,' involves distilling complex data into sharp insights to solve business problems effectively. This methodology has enabled them to produce award-winning work for over 50 brands.

Boys + Girls is part of By The Network, a global network of independent agencies, providing access to local market intelligence and expertise worldwide. Their notable projects include campaigns for brands like Bulmers, Three Ireland, and LEGO, showcasing their ability to create impactful and memorable brand experiences.

17
YEARS IN BUSINESS
2
SERVICES

Agency details

Team size
51-200 people
Founded
2009 (17 years)

About this agency on Agency List

Boys + Girls holds an Agency List Score of 52 out of 100.

That score is higher than 5% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Boys + Girls in September 2026, reading 3 pages published on boysandgirls.ie.

The score reflects what Boys + Girls had published by that date; anything published since has not been read.

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