BrainSell

Now operating as the Business Applications Division of Atlantic, BrainSell works with manufacturing and other organizations through the process of adopting or overhauling a CRM system. Its platform footprint centers on HubSpot, SugarCRM, and Sage Intacct, with projects often tied to digital transformation and data modernization initiatives.

The work spans a full project arc: vendor analysis and selection, solution blueprinting, and business process redesign come before technology implementation, optimization, and user training. Change management runs alongside these stages rather than as an afterthought. Once a system goes live, BrainSell continues with remote CRM administration, post-implementation support, and subscription-based packages, treating the relationship as ongoing rather than ending at rollout.

On the technical side, services extend into data warehousing and BI dashboards, plus CRM integration and tools implementation tied to Salesforce and HubSpot builds. Together these offerings cover both the decision-making that precedes a CRM rollout and the administration that follows it.