Brand Institute

Italy, Spain

Naming and visual identity for global brands

Brand Institute specializes in naming and visual identity development, positioning itself as a leader in the field with over 30 years of experience. The company is known for its expertise in nomenclature and visual identity, serving a diverse range of industries including pharmaceuticals, technology, and consumer goods.

Their core services include name development, trademark searches, marketing research, regulatory services, and visual identity design. Brand Institute employs a team of former naming officials and regulatory experts to ensure compliance and manage risk, providing clients with commercially appealing and viable name candidates.

With a track record of over 6000 brand names and a significant share of Rx name approvals, Brand Institute has worked with notable clients such as Roche, AstraZeneca, and Johnson & Johnson. Their approach combines strategic perspective with responsiveness to client needs, ensuring high-quality deliverables and successful project outcomes.

33
YEARS IN BUSINESS
2
SERVICES

Capabilities

Category

Branding

Services

What these services involve

Naming
Naming for branding buyers. Clear scope, measurable outcomes, and reliable delivery.
Visual Identity
Visual Identity for branding buyers. Clear scope, measurable outcomes, and reliable delivery.

Agency details

Team size
500+ people
Founded
1993 (33 years)

About this agency on Agency List

Brand Institute holds an Agency List Score of 54 out of 100.

That score is higher than 12% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Brand Institute in September 2026, reading 4 pages published on brandinstitute.com.

The score reflects what Brand Institute had published by that date; anything published since has not been read.

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