Brandgenuity

Brandgenuity specializes in creating successful licensing programs for beloved global brands. Known for their licensing expertise, they offer tailored strategies and rigorous execution to ensure brand protection and growth. Their team is recognized in the industry for driving the consumer product business forward.

Core services include strategic licensing planning, legal services, marketing, royalty collection, sales and prospecting, program management, retail development, and program analysis. They also provide consulting services to help manufacturers identify and secure the right brands for their business needs.

Brandgenuity's clients include iconic brands such as Arm & Hammer, BMW, and Hawaiian Tropic. Their approach involves asking strategic questions to ensure licensed products delight consumers and fill market gaps, as evidenced by successful partnerships with companies like Philips and Church & Dwight.