Branding, Advertising & Digital Marketing

ChappellRoberts works with local and national companies across branding, integrated advertising, research, media, and web and mobile development, pairing quantitative data with qualitative insight to reach target audiences on all platforms. The Tampa Bay agency has won EMMY recognition along with other national and international awards, and describes its approach as building brands from the inside out rather than treating identity as surface-level design.

Services span brand strategy and positioning, media planning and buying, website design, video scripts and storyboards, content strategy, UX research, and conversion-focused design. Media strategies are described as multi-channel and integrated, backed by data to connect campaigns across platforms, while UX/UI work is treated as central to a successful online presence rather than a downstream add-on. Concepts are built to move audiences emotionally across TV, online, print, in-office, and street-level touchpoints, with content developed to distinguish a brand rather than simply describe it.

The agency frames its output around a seamless customer experience that is intuitive, beautifully branded, and optimized across devices, connecting research and insight work directly to web and mobile execution. Video and content production sits alongside media and brand strategy under one studio, allowing scripts, storyboards, and campaign concepts to be developed in tandem with the media plans that will carry them. Core values are stated directly on the site: honesty over coolness, and a willingness to take creative risks in service of meaningful outcomes for clients.