AGENCY LIST

brandRusso

Lafayette, Louisiana, United States
Visit brandrusso.com

Strategic branding for B2B professional services and manufacturing

brandRusso, established in 2001 by Jaci and Michael Russo, focuses on strategic branding for B2B clients in the professional services and manufacturing industries. The agency emphasizes the 'Promise Behind the Brand' and aims to inspire and motivate consumer behavior by 'Changing the Conversation.'

Core services include brand positioning, strategic brand planning, and discovering new markets. They provide data-driven strategic insights, audience metrics, and strategic messaging to ensure alignment with target audiences. The agency also offers brand identity/logo evolution and internal communication strategies to align marketing and sales teams.

brandRusso's unique team structure combines equal parts of creative and strategy, allowing them to deliver comprehensive branding solutions. Their approach is designed to optimize resources and improve brand awareness, ensuring clients stand out in their respective markets.

25
YEARS IN BUSINESS
12
SERVICES

Capabilities

Category

Digital Marketing

Services

What these services involve

Ads Management
Planning, launching, and optimizing paid advertising across major platforms.
Analytics & Reporting
Tracking, dashboards, and reporting that ties marketing activity to outcomes.
Content Marketing
Content strategy and production designed to attract and convert audiences.
Conversion Rate Optimization
Testing and UX improvements that increase leads and sales from existing traffic.

Agency details

Team size
11-50 people
Founded
2001 (25 years)

About this agency on Agency List

brandRusso holds an Agency List Score of 52 out of 100.

That score is higher than 5% of the 36,919 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed brandRusso in September 2026, reading 5 pages published on brandrusso.com.

The score reflects what brandRusso had published by that date; anything published since has not been read.

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