Briggs & Caldwell specializes in media planning and buying, offering a wide range of services across various media formats including TV, radio, print, digital, and out-of-home. The agency is known for its strategic approach, leveraging both traditional and emerging media to meet client objectives. They emphasize the importance of understanding client needs and delivering targeted, effective media solutions.
Their core services include media planning and buying, with a strong focus on out-of-home media, digital strategies, and print advertising. Briggs & Caldwell also provides comprehensive solutions in radio and television advertising, ensuring clients receive the best value for their advertising spend through tough negotiation and strategic planning.
The agency serves a diverse clientele, including retail, corporate branding, entertainment, and healthcare sectors. With a presence in over 55 local spot markets across the US, Briggs & Caldwell has established strong vendor relationships and a reputation for delivering results. Their team includes experienced professionals who bring a wealth of knowledge and creativity to each project.