bswing is a strategy, innovation, and design firm that focuses on creating products and experiences to improve lives. They partner with industry leaders and disruptors to super-charge innovation by deeply understanding customer needs and framing problems in new ways.
The firm offers services in product design, user experience research, and business strategy, utilizing co-creation to align business goals with customer insights. Their approach involves gathering consumer insights, designing products and services, and validating concepts to launch them effectively.
bswing has collaborated with notable organizations such as E*TRADE, Ameriprise Financial, and UnitedHealthcare, demonstrating their capability to transform how organizations interact with their customers and employees.