AGENCY LIST

Bswing

Minneapolis, Minnesota, United States
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Strategy and design firm creating impactful products and experiences

bswing is a strategy, innovation, and design firm that focuses on creating products and experiences to improve lives. They partner with industry leaders and disruptors to super-charge innovation by deeply understanding customer needs and framing problems in new ways.

The firm offers services in product design, user experience research, and business strategy, utilizing co-creation to align business goals with customer insights. Their approach involves gathering consumer insights, designing products and services, and validating concepts to launch them effectively.

bswing has collaborated with notable organizations such as E*TRADE, Ameriprise Financial, and UnitedHealthcare, demonstrating their capability to transform how organizations interact with their customers and employees.

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SERVICE

Capabilities

Category

Product and Industrial Design

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About this agency on Agency List

Bswing holds an Agency List Score of 72 out of 100.

That score is higher than 29% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Bswing in September 2026, reading 5 pages published on bswing.com.

The score reflects what Bswing had published by that date; anything published since has not been read.

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