Burrell

Chicago, Illinois, United States

Celebrating culture through creative campaigns and storytelling

Burrell is a collective of creatively curious individuals focused on researching, amplifying, and celebrating culture worldwide. They embrace the responsibility of telling stories that define diverse communities, powered by a team driven by ambition, audacity, and cultural integrity.

The agency delivers value through a range of services, including creative concepting and production, media planning and buying, and brand campaigns. Their work spans various industries, with notable projects like the 'Change of Fashion' campaign for McDonald's and the 'Baton' campaign for Toyota, showcasing their ability to resonate with diverse audiences.

Burrell's campaigns often feature collaborations with celebrities and cultural icons, such as NBA superstar Damian Lillard. Their projects, like the animated series for Kyrie Irving's KAI 1 shoe, demonstrate their expertise in engaging storytelling and cultural relevance.

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SERVICES

Agency details

Team size
201-500 people

About this agency on Agency List

Burrell holds an Agency List Score of 51 out of 100.

That score is higher than 1% of the 36,920 agencies Agency List has assessed so far.

The Agency List Score measures how well an agency documents its work in public: named clients, quantified outcomes, and whether those outcomes are attributed to the agency rather than to the client.

It does not measure client satisfaction, price, or availability.

How the Agency List Score is measured

Assessment date

Agency List assessed Burrell in September 2026, reading 2 pages published on burrell.com.

The score reflects what Burrell had published by that date; anything published since has not been read.

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