Business of Story

Phoenix, Arizona, United States

Storytelling workshops, keynotes and a workbook system for brand narratives

Business of Story centers on Park Howell, a business storytelling speaker who delivers workshops, keynotes and mastermind sessions for conference and brand audiences. His client roster has included the Acetech Annual Conference and the American Marketing Association, and he served as the featured presenter for a 3-day virtual sales and marketing conference. Howell draws on more than 30 years in advertising and communications to shape presentations aimed at helping business, brand and leadership audiences apply storytelling to their own work.

At the core of the offering is the Story Cycle System, a proven framework Howell built his keynote and workshop content around. It's paired with the DIY Brand Storytelling Workbook, a 64-page interactive guide designed to help organize a brand's story, supported by 10 explainer videos, one for each chapter, that walk participants through the process step by step.

30
YEARS IN BUSINESS
1
SERVICES

Capabilities

Services

What these services involve

Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Team size
1-10 people
Founded
1996 (30 years)

How Business of Story scores 46 on Agency List

The Agency List Score rates each listing out of 100 across four equally weighted areas. It measures the strength of the agency's listing and public signals — not the quality of its work.

Presence & Maturity

25 / 25

How complete and how recently maintained this listing is.

  • Has a detailed written overview.
  • Has a tagline summarising what the agency does.
  • 5 of the core profile fields are filled in.
  • Profile details were updated recently.
  • Founding year on record (1996).

Relevance & Capability

15 / 25

How clearly the agency's specialism and services are classified.

  • Assigned to a primary category.
  • 1 service is listed.

Credibility & Trust

6 / 25

Contactability and verification signals that show a real business.

  • Listing ownership is not yet verified.
  • A working website is on record.
  • No contact address on record.
  • No phone number on record.
  • Location is on record.

Authority & Proof

0 / 25

Independent proof of work: reviews, published projects and awards.

  • No published reviews yet.
  • No published project work yet.
  • No awards recorded.

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About this agency on Agency List

Business of Story is listed on Agency List as part of our global directory of professional agencies. Profiles are compiled using a combination of agency-submitted information, publicly available data, and Agency List classification systems.

This page reflects the most current information available for Business of Story and may evolve as additional data is verified or updated.

Local context

Business of Story operates in Phoenix, Arizona, United States serving clients locally and beyond. Agency List organizes firms by geography to help buyers understand the distribution of agencies across regions and markets.

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Data notes

Profile information is derived from agency submissions and public sources. Some attributes may be estimated and are updated over time as additional data becomes available.