Business of Story

Business of Story centers on Park Howell, a business storytelling speaker who delivers workshops, keynotes and mastermind sessions for conference and brand audiences. His client roster has included the Acetech Annual Conference and the American Marketing Association, and he served as the featured presenter for a 3-day virtual sales and marketing conference. Howell draws on more than 30 years in advertising and communications to shape presentations aimed at helping business, brand and leadership audiences apply storytelling to their own work.

At the core of the offering is the Story Cycle System, a proven framework Howell built his keynote and workshop content around. It's paired with the DIY Brand Storytelling Workbook, a 64-page interactive guide designed to help organize a brand's story, supported by 10 explainer videos, one for each chapter, that walk participants through the process step by step.