Buyer Recruitment Advertising And Marketing

Buyer Advertising works at the intersection of employer branding and consumer marketing, building campaigns meant to attract talent as well as customers. Its client roster spans healthcare and research organizations such as Houston Methodist, Lee Health, and Dana-Farber Cancer Institute, higher education through the University of Massachusetts, and consumer-facing brands including Papa Johns, Chico's FAS Inc., UNFI, The Hartford, and PR Management Corp.

Work spans recruitment marketing, brand development, and media strategy and buying, alongside programmatic display and video, content development, video production, and social media marketing. The agency positions its Talent Engine Optimize approach around defining and creating employer brands intended to connect organizations with the right candidates, while custom technology solutions and auto-capture source analytics inform media decisions on the consumer marketing side.