Bytelltale

Lydia Kerr operates as a one-person studio led by a strategist, art director, and self-described typography aficionado, working from a base that splits time between Denver, Colorado and Reykjavík, Iceland. Since 2017 the practice has taken on projects across health tech, healthcare, pharma, fintech, finance, wellness, and ecommerce, working with clients described as numbering in the hundreds across those industries.

Work centers on brand strategy and positioning, visual identity, messaging and voice, naming, website design, content strategy, social strategy, and digital PR for SEO. Engagements typically combine several of these at once rather than treating them as separate line items: a project might pair strategy with art direction and PR, or bring together voice, copy, and a Shopify build under one scope, with the aim of producing brands that read as cohesive and intentional rather than assembled piecemeal.

Recent client work spans a range of scopes and sectors. For a health tech client, the work covered art direction, marketing, and event planning; for Trillium in healthcare, it extended to strategy, art direction, design, PR, and marketing. Recademy, a pharma client, received art direction, design, and marketing support, while fintech client Seeds worked with Lydia Kerr on strategy, voice, and art direction. Finance clients Riverbend and Allied Wealth each received strategy and voice work, with Riverbend adding project management and Allied Wealth adding copy. Wellness brand The Mae took on the fuller mix of strategy, visual identity, voice, copy, and web design, and ecommerce clients Roomology and Miller House worked on naming, visual identity, and Shopify-based builds, with PBSCO extending that model into B2B ecommerce and SaaS.