C-4 Analytics

C-4 Analytics works exclusively with automotive dealerships, a focus set from its founding in 2009 by Michael Weiss and Justin Cook. The agency now runs out of three offices — Wakefield, MA, Ann Arbor, MI, and Chicago — with hundreds of staff serving thousands of dealerships across North America, and it holds approved solutions provider status with several OEM marketing programs alongside partnerships with Google, Bing, Meta and Amazon.

Work spans paid media, SEO, social strategy and paid social execution, creative and content strategy, video scripts and storyboards, and analytics and event tracking. Instead of splitting these across separate vendors, C-4 Analytics runs them through one team per dealer account, aiming to cut cost and shorten the time between campaign launch and measurable impact.

The agency ties its reporting directly to dealership operations: tracking how traffic converts into leads, appointments and sales, and giving dealers data that matches what they see on the showroom floor. Its stated aim is to help dealers sell more vehicles, gain market share and cut marketing waste, framing media buying and creative output as part of a single sales-floor outcome rather than isolated marketing metrics.