C+R Research

C+R Research is a Chicago-based market research company with more than 65 years in the field. Work spans quantitative surveys, qualitative interviews, brand tracking, product concept testing, pricing research, and customer journey research, supported by online communities and user-research panels for ongoing feedback.

Projects cover attitude and usage studies, segmentation, competitive and category analysis, and strategy workshops, often for B2B, multicultural, LGBTQ+, shopper, and youth and family audiences. Global research capabilities and agile research methods, including AI-supported approaches, round out the offering for clients tracking brand performance or testing new products and pricing across categories.