CAB works with B2C brands built around customer acquisition cost, lifetime value, and demand flow rather than surface-level traffic metrics. The agency starts from a different premise than most marketing shops: instead of optimising how a company buys customers, it focuses on building demand before a search even happens, then capturing that demand at the moment it forms. AI now shapes what audiences see, trust, and choose, and CAB's structure is built around that shift rather than around traditional channel buying.
The work spans full-service digital marketing, funnel and lifecycle design, landing page development, campaign management, marketing technology advisory, and performance marketing, organized around a three-part model: Create, Capture, and Enable. Data Intelligence draws on audience insight, behavioural signals, and demand data; Human Ideation supplies the emotional creative ideation behind campaigns; AI Optimisation applies machine speed at scale to turn that creative into acquisition systems, rather than leaving brands to build another static website and hope it converts.
Client work covers Leisure & Attractions, Health & Insurance, and Membership Brands, alongside paid media scaling for restaurant growth. One cited engagement involved Dakota, where acquisition economics had broken down before CAB stepped in to rework the demand and conversion flow. Across these accounts, the throughline is treating creative, data, and AI as parts of a single acquisition system, built for brands where CAC and LTV are the numbers that matter, not just impressions or clicks.