Campbell Ewald

Birmingham, Michigan is home base for Campbell Ewald, with a second office on Third Avenue in New York. Client work includes OnStar, Chevrolet's Family of EVs and Valero, spanning a decades-long relationship alongside campaign-specific engagements in automotive and energy.

Rather than one generic offering, the agency organizes work into named practices. CE/CX runs consumer experience research to surface insights meant to carry real weight in brand decisions. The Exchange operates an influencer network built around creators described as shaping culture. Story Works @CE serves as the editorial team, building stories in different formats to reach consumers. CE Max brings together full-service media planning and buying with advanced analytics, aimed at both innovation and performance. The stated approach across these units ties storytelling to data and strategy to empathy, framing brand problems as people problems.

Client examples show these practices at work. For OnStar, which has championed human connection for more than 25 years, the agency builds on that established relationship. For the debut of Chevrolet's Family of EVs, the team turned to the people who designed and engineered the vehicles to support the launch. For Valero, the creative brief started from a direct question posed to consumers: what fuels you. Each example reflects research, editorial and media functions applied together rather than kept as separate disciplines.