Cannonball is an independent agency headquartered in St. Louis, founded in 2004, whose client roster has reportedly outpunched the size of its home market for 19 years running. Work has included Washington University in St. Louis's most ambitious advancement campaign to date, brand positioning for Bad Boy Mowers, the St. Louis Children's Hospital Foundation's I AM PROOF campaign, and building the brand for St. Louis CITY SC from the ground up.
Services span brand strategy and positioning, creative concepting and production, media planning and buying, brand campaigns, event strategy, and experiential activations, with a process built to keep every brand connection grounded in strategy. The agency remains owned and operated by the same partners who founded it, and the Cannonball team now numbers more than 40 people working across these disciplines.
Proof points include a brand launch for Bad Boy Mowers built around augmented reality, original characters, and bold flavor concepts, and The Superhero Project film, which was awarded a national American Advertising Awards Silver ADDY. The agency's output has also appeared on Super Bowl broadcasts, at the Olympics, and on Major League Soccer jerseys, and its work has earned Clios, Emmys, and Addys from award bodies around the world.