Caplan Group Consulting

Caplan Group Consulting works with real estate developers, political campaigns, and businesses looking to launch or rebrand in the Howard County, Maryland market. Roger Caplan brings 35 years in marketing, public relations, and advertising to the firm, along with well-established relationships with community leaders, influencers, and power brokers in the region. Clients have included The Rouse Company, General Growth Properties, Erickson Senior Living, Apple Ford Lincoln, Williamsburg Homes, Clarksville Commons, Kimco Realty, Elm Street Development, The Reserve at Dorsey's Ridge, and Cedar Creek.

Services span media relations, press releases and newsroom management, thought leadership PR, crisis communications, and corporate communications. The firm identifies potential issues before they surface and suggests mitigations, and Roger represents clients at community meetings as needed, drawing on his standing with local decision-makers to help navigate sensitive development or campaign matters. Pricing is kept flexible to fit client budgets rather than following a fixed rate structure.

Past work includes public relations support for the Clarksville Commons development, launched nearly eight years ago, and communications work tied to Apple Ford Lincoln's rise toward becoming a top 100 dealer in the United States. The client roster reflects a concentration in real estate and senior living alongside dealership and homebuilder work, consistent with the firm's Howard County focus and Roger Caplan's long-running relationships across that market.