Capwellcomm

Newport Beach, California, United States

Media relations and brand strategy for healthcare and wellness startups through exit

Capwell Communications works with venture-backed healthcare and consumer wellness brands, guiding them from early-stage startup through exit via acquisition or IPO. Based in Newport Beach and founded in 2010, the independent, women-owned firm marked 15 years in business in 2025 and reports that all new business arrives through referral rather than outbound pitching.

Services span media relations and publicity, thought leadership PR, and corporate and crisis communications, including a Ready Response crisis communications offering built for fast-moving situations such as FDA approvals. Capwell also handles reputation management, influencer campaigns, and social media management, alongside content development that ranges from brand and buzz-building strategy to infographics, motion graphics, and video production.

One long-running client relationship illustrates the firm's focus on sustained, sector-specific work: Capwell served as PR agency of record for Abbott Medical Optics' Refractive Marketing Group for nearly a decade, handling ongoing media relations and communications for the medical device group over that span.

15
YEARS IN BUSINESS
2
SERVICES

Capabilities

Services

What these services involve

Reputation Management
Review generation, monitoring, responses, and brand trust signals.
Social Media Management (SMM)
Ongoing social content planning, publishing, and community management.

Agency details

Founded
2011 (15 years)

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