Carla Befera &

Carla Befera & Company works with performing arts organizations across the country, from regional theatre companies and national Broadway tours to ballet, contemporary dance, opera, jazz, and modern music ensembles. Based in the San Francisco Bay Area, the firm has handled publicity, marketing, and promotions for arts organizations for more than 30 years, with founder Carla Befera serving as a Bay Area publicist for the same span and holding membership in ATPAM, the Association of Theatrical Press Agents and Managers.

Services cover public relations, media buying and planning, and marketing and promotions, built around campaigns that run across print, electronic, outdoor, digital, and social media. Media relations work draws on established contacts with local, regional, and national outlets, while campaign planning extends into brand positioning, event strategy, and creative production for touring shows and arts institutions. Before forming the company, Befera served as Communications Manager for KQED Public Broadcasting, a background that informs the firm's approach to media outreach and broadcast publicity.

Client work spans Broadway and touring productions including Jersey Boys, The Producers, Hairspray, Mamma Mia!, The Lion King, Cabaret, Chicago, Les Misérables, and Cats, alongside arts organizations such as TheatreWorks Silicon Valley, Marin Theatre, San Francisco Playhouse, and Phoenix Theatre Company. The firm has also supported large-scale public events, including Bruce Munro's light installations at Montalvo and Sensorio and the equestrian production Odysseo Cavalia, plus public television series such as "400 Years of the Telescope," "Women of Vision," and "Career Advantage." Befera's earlier broadcast publicity work was recognized with the National Public Broadcasting Publicity Award in 1985 and 1986.